پاتوق|PATOQ

Patogh is a brand identity project centered around the idea of familiarity, belonging, and creating a space that feels like home. The visual identity translates this concept into a warm and cohesive visual language, balancing simplicity with cultural references and a sense of nostalgia. From the overall visual direction to individual brand touchpoints, the project focused on creating an identity that feels approachable, memorable, and authentic to the character of Patogh.